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自考旅游管理专业旅游英语选读试题 请考生按规定用笔将所有试题的答案涂、写在答题纸上。 选择题部分 注意事项： 1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。 2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。 I．Multiple choice：(1×15=15) Directions：Beneath each of the following sentences，there are four choices marked A，B，C and D．Choose the one that best completes the sentenceand blacken the corresponding letter A，B，C or D on the ANSWER SHEET． 1． Local peopleusually see tourism as a cultural and ______ factor． A．business B．employment C．communication D．physical 2． Thepurposes the brochure serves will dictate its design and ______． A．appearance B．contents C．programme D．format 3． Travel byship did in fact ______ travel by train． A．precede B．overtake C．lay behind D．supper 4． The touristis often satisfied with purchasing what he believes to be ______ example oftypical local art． A．a cultural B．a productive C．an authentic D．an imitatiVe 5． The creation ofincome from tourism is closely bound up with ______． A．good services B．satisfaction C．extra services D．employment 6． On theother hand，the quality of the environment is______ by tourist development itself which is promoted because of its economicimportance． A．threatened B．improved C．helped D．dropped 7． The World TourismOrganization is an official ______ organization to the United Nations． A．consumer B．consultative C．communicative D．cooperative 8． The ______ ofvisitors accept staying in small guest houses living with local families intheir homes． A．medium B．minority C．partial D．majority 9． Travel byair has become safe，comfortable，rapid and above all ______. A．cheer B．interesting C．cheap D．easy 10． No hotel can exist without the ______ of its guests． A．informing B．service C．invitation D．patronage 11． Consumers look at the environment and culture of the ______ they visit asa key part of the holiday experience． A．destinations B．hotels C．countries D．markets 12． Most travel principals sell their products to consumers through ______ oftravel agents． A．management B．market C．booking D．medium 13． Caves have always been the ______ of China’s natural tourism resources． A．interests B．highlights C．profits D．wonders 14． As soon as people began to travel extensively by land and by waterthousands of years ago， there was ademand for ______ resting places． A．overnight B．comfortable C．family D．clean 15． The removal of ______ to trade and travel will definitely enchance China’sposition as a country for financial investment，international business，and business andleisure travel. A．limitations B．pressures C．barriers D．opposition Ⅱ． Reading comprehension：(2×10=20) Directions: Read the following passages．Make your propel choices and blacken the corresponding letter A，B，C or D on the ANSWER SHEET． （1） Many people say that“If one has notbeen to Mount Ali he will not realize what magic spell a steep toweringmountain can cast on the beholder” and that “he will not be able to realize how beautifuland majestic the island of Taiwan is”． One of the eight most famed beautyspots of Taiwan，Mount Ali is located near the centreof the island，facing the western peaks of Yu’Shanor Jade Mountain to the east and dominating over the Jiayi-Tainan Plains to the west with thecities of Nantou and Aoqu to the north and the strategic Gaoxiong and Pingdongto the south．A lush，tree-clad mountain，now and thenshrouded in mist and fog，it is a real enchantingexperience to make one’s way up the mountain and experience the myriad changesin the scenery and the many exotic sights on the way．That is why so many sightseers would like to goholidaying there． About the origin of the name Ali，there is this story in circulation：Once upon a time，the Gaoshan or High Mountain Tribe had a chieftain whose name was A-Ba-Li．While giving chase to a white deer one day, hearrived at this spot．But then all of asudden the deer had vanished from sight while before him was unfolding abeautiful scene of luxuriant wooded hills．So he persuaded his tribe to come with him and，after overcoming many difficulties，turned the mountain into new hunting grounds．In memory of this chieftain，the mountain was later given the name Ali． 16． Mount Ali is probably named after______． A．Gaoshan Tribe’sname B．the island of Taiwan C．Gaoshan chieftain’sname D．Jade Mountain’s name 17． Mount Ali is often ______ in mist and fog． A．separated B．enveloped C．jammed D．covered 18． The beauty of Mount Ali can ______ the beauty of the island of Taiwan． A．represent B．respond to C．overtake D．show 19． People climbing up Mount Ali would experience ______changes in the sceneryand the many exotic sights on the way． A．mystical B．astonishing C．a lot of D．countless 20． According to the story, at first the Gaoshan people were ______ to live onMount Ali． A．glad B．reluctant C．pleased D．ready （2） There are four large anddistinctive segments of tourism consumers that deserve special discussion，because of their sizes and importance to theindustry．These segments are business and professional travelers，vacation and leisure travelers，mature travelers and international travelers．Let’s take a brief look at the size，importance，and common characteristics of each of these segments． Business travel is considered tobe the backbone or “bread and butter” of the tourism industry，because business people are often required totravel as a part of their day-to-day activities．Since travel is a part of their jobs，the amount of money they spend on tourism services tends to stay fairlyconstant，and they are not as price-sensitiveas vacation and leisure travelers．Therefore，the demand for business travel services isfairly inelastic．When demand does not significantlychange with price fluctuations，it is said to beinelastic．In contrast，when demand changes substantially as pricefluctuates，it is referred to as elastic．The demand for vacation and leisure travel andtourism services is elastic since it can be significantly influenced by changesin prices． The prices travelers pay for airlinetickets provide an excellent example highlighting differences between inelasticand elastic demands．When looking atair fares，you may have noticed the leastexpensive air fares are the ones booked the furthest in advance of thescheduled departure date．Since businesspeople typically have to travel on short notice，they are willing to pay higher fares to obtain needed services．However，since leisure travel is elastic and these individuals can plan their tripsin advance，they are attracted to lower airfares．How would the concepts of inelasticand elastic demand work for a downtown commercial hotel experiencing heavydemand from business travelers during the weekdays while attempting to fill therooms with leisure travelers on the weekend? As companies become more global in theiractivities，business travel should continue togrow． In fact，travel and the expenses related to travel arethe third 1argest expense for corporations，right after labor and information-processing expenses． 21． Special attention must be paid to the ______ of the four large distinctivesegments of tourism consumers． A．tourism industry B．sizes and importance C．vacation andleisure D．common characteristics 22． The people working in tourism industry have their______ from businesstravel. A．large income B．bread and butter C．jobs D．price fluctuations 23． Vacation and leisure travelers are sensitive to ______． A．changes in travel B．significant influence C．travel price D．tourism services 24．People usually pay ______ for needed services． A．high fares B．higher fares C．scheduled prices D．inelastic fares 25． The further in advance of the departure date the ______ is the air fares． A．more elastic B．more inelastic C．higher D．lower Ⅲ．Cloze：(1×15=15) Directions：Choose the best answer from the choices givento complete the passage and blacken the corresponding letter A，B，C or D on the ANSWER SHEET． People travel for a lot of reasons．Some tourists go to see battlefields or religiousshrines． 26 are looking for culture，or simply want to have their picture 27 in front of famous places．But most European tourists are looking for asunny beach to lie 28 . Northern Europeans are willing to pay alot of money and 29 a lot of inconveniences for the sunbecause they have so little of it．Residents ofcities like London，spend a lot of theirwinter in the dark 30 the days are so short，and much of the rest of the year in the rain．This is the reason the Mediterranean has alwaysattracted them．Every summer，more than 25 million people travel toMediterranean 31 and beaches for the same reason：sun! The huge crowds mean lots of money forthe economies of Mediterranean countries．Italy’s 30,000 hotels are 32 solid every summer．And 13 million people 33 out on French beaches，parks，and roadsides．Spain’s long sandy coastlineattracts more people than anywhere 34 ． But there are 35 that the area is getting more touriststhan it can handle． The Mediterraneanis already one of the most polluted 36 on earth．And with increased tourism， it’s gettingworse．The French can’t figure out what todo with all the garbage 37 by campers around St．Tropez． None of this，however，is spoiling anyone’s fun．Obviously, theydon’t go there for clean water and solitude．They tolerate traffic 38 and seem to like crowded beaches．They don’t even mind the pollution．No matter 39 dirty the water is，the coastline still looks beautiful． And as long as the sun 40 ，it’s still better than sitting in the cold rain in London． 26．A．Anothers B．Some C．Others D．Rest 27．A．taken B．took C．take D．taking 28．A．in B．on C．over D．down 29．A．feed up with B．keep up with C．catch up with D．put up with 30．A．if B．whether C．because D．thus 31．A．resorts B．landscape C．serf D．serenity 32．A．served B．1ived C．busy D．booked 33．A．put B．go C．camp D．set 34． A．else B．too C．either D．also 35． A．sides B．sites C．sights D．signs 36． A．areas B．sea C．seas D．parts 37． A．produced B．left C．existed D．taken 38． A．jams B．crowds C．transportations D．problems 39． A．such a B．so C．however D．how 40． A．attends B．shines C．sets D．hangs 非选择题部分 注意事项： 用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。 Ⅳ． Phrasal verbs：(1×10=10) Directions：Fill in the blanks with the proper phrasalverbs given below. Make some changes if necessary．
42. TheWorld Tourism Organization______ a regular survey of world tourism. 43. Studytrips ______ often ______ part of tourism． 44. Quite anumber of restaurants______ already______ an additional service charge ______ thebill． 45. Touristsmay spend their 1eisure time ______ various sports or entertainments． 46. Sightseeingtours should______ tourists______ both an educational and cultural learningexperience． 47. The twomajor tourism companies______ each other to sign the huge famous group． 48. Thesmall island country amidst the Indian Ocean，______ heavily ______ its tourist trade． 49. Increasingnumbers of hoteliers tend ______ pleasure ______ their business trips． 50．In the early nineteenth century，innkeepers ______ servants entrusted by hisguests in Europe． V． Phrase translation：(1×20=20) Part one Directions：Translate the following into Chinese． 51．fragile ecosystems 52． the adoption of the five-day-work week 53． volume of domestic travel by air 54． the north-south differences in latitudes 55． harmonize tourist policies among nations 56． modern man-made attraction 57． the huge increases in fuel costs 58． people like driving as a recreationalexperience 59． the sociocultural effects of tourism 60． on a case by case basis PartTwo Directions: Translate the following into English. 61. 当好东道主 62. 保持经济稳定 63. 税收 64. 专项特色旅游 65. 人文旅游资源 66. 更为民主的精神 67. 高速火车 68. 宴会设施 69. 五千年文明 70. 旅行社的技巧和职能 Ⅵ． Passage translation:(10 × 2=20) Directions: Translate the following passages into Chinese. 71. Thetour operator’s brochure is a vital marketing tool, being the main influence onthe customer’s decision to buy. Tourism is an intangible product whichcustomers are obliged to purchase without having the opportunity to inspect it,and often from a base of very inadequate knowledge. In these circumstances, thebrochure becomes the principle means of both informing them about the productand persuading them to purchase it. For this reason, very large sums areinvested in the brochure itself, and in advertising to persuade the customersto enter the travel agent and pick brochure up. 72.Consumers for any type of product or service are today vastly different fromwhat they were not long ago. The relentless flow of information to which we areall exposed on a daily basis, the readily available information, facts anddetails, literally available at our fingertips, on almost any topic, providestoday’s consumers with a competence not existing in earlier times andconfidence in defining their requirements and making their requirements andmaking their choices and decisions. And they make use of this increasedself-reliance by letting the markets know. They buy what they want, or do notbuy if it is not there, rather than simply buying what the market suggests oneshould buy. (责任编辑：河南大学自考) |
